A lead can be described as an individual or a group of persons, who have similar interests in a service or a product. There are many ways of acquiring leads, with the more traditional method such as advertising in newspapers and other media, to telemarketing, to purchasing leads from lead generation companies etc. However, these methods nowadays are not as impressive and productive as they were just a couple of years back. Nevertheless, if executed properly, these lead generation methods can still yield productive results.In this modern era of computer technology and the advent of the internet, it has become much easier to search for and qualify targeted leads. To search for leads online, it is a plus for the sales agents to have a working knowledge of internet marketing and effective and cutting-edge search tools.In competitive industries such as the insurance industry, generally many companies and agents vie over customers. One way for companies or agents to get a leg up on their competition and to get targeted success is to purchase and to use high-quality, highly qualified and targeted leads which could easily be converted into their business customers.Nowadays, lots of online companies offer various kinds of leads such as mortgage leads, mlm leads, marketing leads, insurance leads and other business leads. The procedure of searching for and qualifying leads online is very simple. When targeted prospects come across the lead generation company's web site, they are asked to fill out a form on the lead provider's web page, often in exchange for free and useful information or resource. The lead providing company then collects and sorts these prospects information, such as the name of the prospect, contact number, email and the address, and then sells this information to any sales agent in need of these leads. Upon receiving these leads, the sales agent then proceeds to contact the leads listed and to offer further relevant information and quotes on the product or service, and to hopefully close the sale.On the basis of quality there are mainly two kinds of leads:Competitive Leads: These leads are not fresh and exclusive, and are sold multiple times to multiple companies or buyer. They are usually cheaper, but the prospect is not as open or responsive to calls or offers from agents.Exclusive Leads: Theses leads are sold exclusively to one buyer only. Because of this, these leads tend to be more expensive. The advantage is that these leads may be more responsive to your offer.Regardless of what type of leads you use, leads are bound to improve your performance and sales.
Most Home Sellers Turn to Real Estate AgentsAlthough many FSBO home sellers have saved thousands of dollars in commissions, many others have lost money, and statistics show that 80% of FSBOs will eventually list their homes after unsuccessfully trying to sell their homes themselves. However, if you're thinking of trying to sell your home without the aid of a real estate agent, here are a few tips for getting the most from the experience:Leave Your Emotions Out of Your Sales ProcessSelling your home often can be a painful experience, so it's important to emotionally detach yourself from your house and try to think of it as an investment in your future. Try not to be affected by unkind remarks you may hear from prospective buyers trying to get you to lower your price by attacking various features of your house. And although you should call your house a "home" to prospective buyers, think of it as just a "house."Set the Right Sales PriceOf course, you want to get the highest price possible, but pricing your home too high will keep it on the market too long, which will lead people to think there's something wrong with your house. Look at the other homes being offered for sale in your market and compare them to yours, in terms of square footage, number of bedrooms, lot size, and other features that are similar to yours. Be objective, and then price your home according to your findings. You might consider setting a price range, instead of a fixed price, if you're considering helping potential buyers with their closing costs.AdvertisingSigns: Pick up directional signs at a home improvement store, list your phone number and the address of your home on them, and then display the signs in prominent places around your neighborhood. Most buyers use the services of a real estate agent to look for a new home, but if your home's in a desirable neighborhood where other houses are also for sale, potential buyers may see your signs and come back later to visit your home. Place a professional-looking sign in your front yard, featuring your phone number in print large enough to be easily read from the street.Flyers: Think like a marketing guru and create a sizzling sales flyer, listing all the benefits and features of your home.Newspapers: Pick up copies of all the newspapers and advertisers in your area, and look at them, imagining that you're the one looking for a home in your area. Then create an ad of your own, copying ads that most attract your eye. Make sure to list benefits to potential buyers and not just the features of your home.Showing and Safety: Ask prospective buyers for their phone numbers before you give out your address over the phone, and then call them back to verify the information. Also, make sure to have someone with you when you're showing your home to strangers.Selling your home yourself should mean that you save money on real estate fees. But if you're not a savvy salesperson, you could actually make more money and sell your home faster by hiring a go-getter real estate agent.Copyright 2006 Jeanette J. Fisher
If you are considering striking out and starting a new business, you have probably been investigating what are known as "business opportunities". A business opportunity is usually a complete package that contains a product or line of products, and a marketing strategy for selling that product. Any business opportunity worth considering will either have a track record that you can investigate and evaluate, or it will have a clear statement of the plan, the potential, and the up-front costs. Before investing any time or money in a specific business opportunity there are some things you should consider. Here are some of the more important ones: How long has the business opportunity been in business? - Before investing time and money in marketing a business opportunity it is important to determine how long that business opportunity has been operating. If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work. Does the company have a fixed address and phone number? - This may seem obvious to you, but the fact is, thousands of "companies" operate with nothing more than a website and an email address. Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number. Does the business opportunity have some successful members you can talk to? - Most business opportunities will show you "testimonials", but these are often untrustworthy. They could even be completely fabricated. Ask the owner of the business opportunity for names of real people you can talk to. Call them on the telephone and ask them to share their experiences with the program. This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who many be happy to help you along the way. How much initial investment is required? - In many cases a proven business opportunity with a successful track record will involve some kind of initial investment. This could involve an initial amount of product inventory, a program subscription fee, or possibly a piece of equipment required to produce or finish the product. You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business opportunity will involve other costs such as marketing and advertising fees. Nobody gives away "opportunities" for free. What you have to determine is whether a specific business opportunity has a successful track record, is managed by honest people, and offers you a realistic chance of actually making some money. These are the things you must weigh against the entry costs. What is the realistic income potential of the business? - Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality. Are there extra fees such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? - Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later. Who controls the money? - When you generate sales for the business opportunity what assurance do you have that you will get your share of the profits? This is the primary reason not to deal with "fly by night" outfits that have no track record. Again, the best way to get an accurate reading on this is to talk with people already using the program. Does the business opportunity supply marketing materials and person-to-person mentoring? - One of the most difficult parts of starting a new business is "learning the ropes". It can be extremely helpful to have advisors who have first hand experience in making the program work. The same goes for marketing materials. You will have enough to do without having to create brochures, ads, and newsletters for your new business. How much control of your new business will you have? - Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of "head office". Remember that you are trying to create a business that has long term value. This will involve considerable investment of time and energy on your part. You don't want your business to be completely dependent on the stability and integrity of a single supplier. The ideal business opportunity is one that is offered by a stable company with a proven track record. The business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.
Copyright 2006 Donna GunterThanksgiving rolled around last year and I decided that I needed a break, so I decided to pay a visit to southern California. I've been entertaining this fantasy for the last few months that I'd like to move there in a couple of years, as I'm a big fan of sunshine and warm (not hot) weather. I discovered, much to my dismay, that not only does it get chilly in the San Diego area, but it had snowed in the mountains just prior to my arrival. For the most part, however, I was able to hang out in slacks and short sleeves and managed to avoid wearing any winter clothing while there.Every time I go on vacation, I am challenged about whether or not to bring my laptop with me to check email and/or do a little work. On this trip, I brought my laptop under the rationalized guise that I needed it to look up the different tourist destinations I wanted to visit, and having my laptop along would let me get online to view this info, if I so desired. In the back of my mind, however, I had also planned to check and respond to any email as well as continue to refine my strategic plan for the upcoming year.Well, I amazed myself on this trip, and I can credit my hotel for this. I never even took my laptop out of its case! My hotel didn't make it easy for me to plug the laptop into a phone line while also having access to an electrical plug, and since getting online would have required me to rearrange my room somewhat, I was just simply to lazy to be bothered to do it. I was initially a little annoyed at this inconvenience, but then began to think of it as a gift. I can't tell you the last time when I've been disconnected from a computer and online access for 5 days in a row--that's a personal record for me! Amazingly enough, I didn't even suffer any withdrawal symptoms!In the weeks prior to my departure, I had been struggling with some ideas about restructuring my business and combine all of my business under one roof. I had been racking my brain about how to do both without driving myself insane and was only succeeding in giving myself a headache. When I'm at the point of being stuck or feeling overwhelmed, I won't cut myself any slack and take a long or extended break. Instead I continue to plug away, becoming increasingly frustrated and stuck and not accomplishing anything, and then resenting the fact that I'm not taking any time off. Not a particularly productive way to be, is it? Intellectually, I know that to be true, but won't own up to that fact in the moment.During this trip, I had a pretty big breakthrough about this issue, and the answer came to me crystal clear during the week--on the plane, in fact. I discovered something that I'd always heard but had never found to be true for me until this profound occurrence. Are you ready....drum roll please......if you want to make more, you need to work less. That's the big secret. It was only my getting away and not thinking about my business that I found the clarity I needed to move forward. Had I given in to my inner work demons (and they were quite vocal before I left) that were trying to convince me not to go away but spend this "vacation week" doing all the stuff on my to-do list so I could catch up on all of my back-logged tasks, I believe I would still be beating my head against the wall trying to figure out how to move forward with my ideas that will help me grow and expand my business.I know that the extra "chi-ching" in my bank account is just around the corner. Try this principle of working less and see if you make more--I'll bet you'll find it as useful as I did.
All the reverse funnel system isis an automated sales process that closes people into your business for you automatically. Ty Coughlin and the inner circle hired VERY expensive copy writers, and web conversion experts to design the system.But how does it work for you? You need to work the system and you need to get hard workers to work underneath you. When working for GRN (Global Resorts Network) you and your uplink get a $1,000 commission. So when you become the up line your workers and you get $1,000 commission. Thats a thousand dollars free for you as long as you teach the people under you valuable marketing skills.So the Reverse Funnel System is a system that has enormously high conversion rates on the back end, 30-40%. On the front end you run traffic to a provided front end sales page and will hopefully get most people to fill out the $50 paid survey. Then your traffic gets sent to your copy of the system, a brilliantly designed access page that tells it all, and it tells a lot; value, stories, marketing skills, personal information. It tells enough to get your already very interested customer (he/she paid the fifty dollar survey fee) to trust that he has fallen into the right business opportunity.That is why the Reverse Funnel System works so well. It builds anticipation and value by making potential sales go through a paid survey while at the same time it weeds out those who would be uncommitted and a waste of your time and energy. As long as you are out there and working and driving traffic the Reverse Funnel System will do its job and work for you. Take this advice however, put value on your front end sales page, put information about yourself, and methods of marketing, try to be friends with your traffic because if they sign up under you, you will become friends because you will be working together as often as you can to make sure that traffic is drivenThe system works but the system needs you to push the traffic into it. If you have any system, lets say your cardio-vascular system, if you dont push that traffic of oxygen into your lungs, your blood will not get this vital element and you will die.If you dont push that traffic into the Reverse Funnel System it wont die but it will be useless.